SOP 12: Failing to present a true picture in real estate communications and advertising
SOP 12: Failing to disclose status as real estate professional in advertising and other representations
SOP 12-1: Failure to provide all terms governing availability of a “free” product or service in an advertisement or other representation
SOP 12-2: Failure to disclose potential to obtain a benefit from third party when REALTOR® represents their service as “free” or without cost
SOP 12-4: Advertising property for sale/lease without authority of owner or listing broker
SOP 12-5: Failing to disclose name of firm in advertisement for listed property
SOP 12-6: Failing to disclose status as both owner/landlord and REALTOR® or licensee when advertising property in which REALTOR® has ownership interest
SOP 12-7: Falsely claiming to have “sold “property
SOP 12-8 Failure to take corrective action when it becomes apparent that information on a REALTOR®s website is no longer current or accurate
SOP 12-9: Failure to disclose firm name and state of licensure on REALTOR® firm website
SOP 12-10: Misleading consumers through deceptive framing, manipulating content, deceptively diverting internet traffic, presenting other’s consent without attribution or permission, or using misleading images
SOP 12-12: Registering or using of deceptive URL or domain name
SOP 12-13: Representing that the REALTOR® has a designation, certification, or other credential they are not entitled to use